Using social sciences to tailor biosecurity promotion campaigns to the poultry sector

February 21, 2024

Biosecurity is essential to prevent the introduction and spread of pathogens and to preserve the health of farmed animals. While there is a consensus about the importance of biosecurity, the implementation of additional/reinforced measures by farmers in compliance with recommendations is often not consistent.

SAFOSO is involved in a project that aims to provide policy makers and educators with a deeper understanding of how to use social sciences to design targeted biosecurity promotion campaigns. This project is a collaboration with Institute for Infectious Animal Diseases(IIAD), a member of the Texas A&M University System and Texas A&M AgriLife Research.

SAFOSO is mainly assisting IIAD in the development of a social network analysis of the US poultry sector and in the investigation of the relevant socio-psychological factors that may determine the adoption of biosecurity measures.

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