Under the lead of social scientists of the University of Applied Sciences and Arts Northwestern Switzerland, this project is implemented under the National Research Program 72 “Antimicrobial Resistance” of the Swiss National Science Foundation (SNF).
In order to mitigate the exposure of Swiss consumers to antimicrobial resistance (AMR), this project aims to develop targeted interventions strategies at consumer level.
As a first step, exposure pathways to AMR for Swiss consumers will be mapped, and subsequently ranked according to their relative importance. Second, the risk perception of stakeholders with regard to AMR transmission pathways shall be examined by performing semi-structured interviews with veterinarians, farmers and consumers. A gap analysis will then be performed to compare the exposure framework with the perception of the stakeholders in order to develop specific intervention strategies.
In a final step, a parallel randomized controlled trial will be implemented to assess to what extent tailored messages about AMR preventive measures can change people’s risk awareness, their willingness to adopt such measures and their preventive behaviour compared to general (non-tailored) information about AMR prevention.
SAFOSO is a collaborator in this project and is mainly involved in the implementation of the first step (risk mapping and ranking), as well as the gap analysis.