SAFOSO conducted a comprehensive market research study for a major international diagnostics provider. The goal of the study was to understand the interest of livestock and pet veterinarians in point-of-care testing and its benefits for their daily routines, their practice economics, for animal health and animal welfare (earlier beginning of treatment). As well, we researched the current market for handheld diagnostic devices and assessed the potential of new market entries. This work helped our client to filter a small set of high-priority collaborations out of a vast number of candidates in an area of rapidly developing technology. This work was done in collaboration with our Corporate Associate Presight.